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Food City Kicks Off Race Against Hunger Campaign

Since 1992, Food City has been teaming up with their valued customers to host their annual Race Against Hunger campaign, which raises a substantial amount of money for local hunger relief organizations.

“Hunger is a serious problem throughout our region and our Race Against Hunger program provides vital support to numerous hunger relief organizations throughout our market area,” says Steven C. Smith, Food City’s president and chief executive officer.

This year’s program will begin on November 2nd and continue through November 29th. Food City customers are invited to make a $1, $3, or $5 contribution as they checkout or round up their order total to the next dollar amount. 100% of the proceeds raised will benefit local hunger relief organizations. Approximately 4 meals are provided for every dollar donated.   

Customers who contribute using their ValuCard will be electronically entered to win their choice of a season race package at Bristol Motor Speedway, or a $2,500 contribution made to the charity of their choice.

“Million of Americans need food assistance each year. Food City’s Race Against Hunger program is one way we can help those in need right here in our own community,” says Kevin Stafford, Food City vice president of marketing.

“Thanks to the support of our loyal customers and associates, last year’s program raised over $597,700 and we hope to raise even more this year to benefit our friends and neighbors in need,” says Smith.

Lucky Knott

Lucky Knott

One of Southern Tennessee's most experienced and recognized news broadcasters and play-by-play sportscasters. Current General Manager Rooster 101.5 FM, 93.9 The Duck and Whiskey Country 105.1, and 95.9. He is currently the play-by-play voice of the Coffee County Red Raiders (28 years) on The Rooster 101.5 and can be heard M-F broadcasting our local news. Lucky has done play-by-play for 3,690 (and counting) sports events on Radio & TV. He also served four years as the Public Information Officer for the Coffee Co. Sheriff's Dept. and taught Radio/TV for six years at Grundy County High School.

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