Food City Kicks Off School Bucks Challenge

Food City has pledged $800,000 in contributions for the upcoming school year. With Food City’s School Bucks Challenge, it’s easy to earn reward points.  For every $1 you spend using your Food City ValuCard, you’ll receive 1 point. 

“Our Food City School Bucks Program has provided much-needed support for thousands of schools throughout our market area, and our School Bucks Challenge makes points collection easy and efficient,” says Steven C. Smith, Food City president and chief executive officer.

The 2023-2024 School Bucks Challenge begins September 6, 2023, and continues through May 7, 2024.  To ensure your points are credited to the school of your choice, simply go online to

https://www.foodcity.com/schoolbucks to link your Food City ValuCard to your preferred school.

Food City has pledged $800,000 for the upcoming school year. School allocations are based on the percentage of customer purchases assigned to each school. Schools can monitor their progress biannually online at foodcity.com.

“Food City is committed to supporting the education of our youth,” said Smith. “Since the program’s inception, we’ve awarded over $22,100,000 in much-needed educational equipment and tools to more than a thousand participating area schools”.

For more information about the new Food City School Bucks Challenge, please contact your local school, visit foodcity.com, or contact the Food City School Bucks Coordinator, Lisa Johnson at 1-800-232-0174.

Lucky Knott

Lucky Knott

One of Southern Tennessee's most experienced and recognized news broadcasters and play-by-play sportscasters. News and Sports Director for Rooster 101.5 FM, 93.9 The Duck and Whiskey Country 105.1, and 95.9. He is currently the play-by-play voice of the Coffee County Red Raiders (31 years) on The Rooster 101.5 and can be heard M-F broadcasting our local news. Lucky has done play-by-play for 4,002 (and counting) sports events on Radio & TV. He also served four years as the Public Information Officer for the Coffee Co. Sheriff's Dept. and taught Radio/TV for six years at Grundy County High School.

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