Longtime Executive with Bonnaroo Leaves for New Job

A man that has been known as a spokesperson and leader for the Bonnaroo Music and Arts Festival is leaving the company that puts on the event, Live Nation.

Sixthman, the global leader in immersive destination experiences on land, sand and sea, announces the addition of Jeff Cuellar to the newly created position of Vice President of Partnerships. In his role based in Atlanta, Cuellar will lead the strategy and outreach to grow new festival concepts across all genres of music, sport, comedy, film, TV and more.

For the past 20 years, Cuellar has played a high-impact role in growing AC Entertainment (C3/Live Nation). His range of festival background includes Bonnaroo Music & Arts Festival (Manchester, TN); Moon River (Chattanooga, TN) and many others.

Lucky Knott

Lucky Knott

One of Southern Tennessee's most experienced and recognized news broadcasters and play-by-play sportscasters. News and Sports Director for Rooster 101.5 FM, 93.9 The Duck and Whiskey Country 105.1, and 95.9. He is currently the play-by-play voice of the Coffee County Red Raiders (31 years) on The Rooster 101.5 and can be heard M-F broadcasting our local news. Lucky has done play-by-play for 3,993 (and counting) sports events on Radio & TV. He also served four years as the Public Information Officer for the Coffee Co. Sheriff's Dept. and taught Radio/TV for six years at Grundy County High School.

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